As the Set Designer for a TV commercial for Telia, one of Sweden’s leading telecom companies, Joakim was tasked with creating the visual framework that defined the production’s aesthetic.

Collaborating closely with the talented team at New Land and the renowned agency Forsman & Bodenfors, Joakim infused the project with fresh, dynamic energy. The experience of working with such a skilled crew was incredibly rewarding, allowing him to explore creative possibilities and deliver a visually impactful commercial that deeply resonated with the brand's audience.

A special thanks goes out to Mikael "Valle" Varhelyi for his creative support and leadership throughout the project.