For OMGWAGMI, Robert Martin served as the creative director, steering the brand's visionary approach to turning NFT art into real-world products through a process called forging. The company merges digital creativity with tangible utility, transforming NFTs into garments and other items in a groundbreaking way. Inspired by the enchanting visuals of Studio Ghibli, Robert helped craft a fantasy-driven brand aesthetic, blending whimsical, otherworldly elements with cutting-edge Web3 technology. His leadership was pivotal in bringing OMGWAGMI’s first collection to life, setting a new standard in NFT utility and fashion.