In collaboration with Klarna Bank and Highsnobiety, Joakim was part of the creation of an innovative set design for a commercial featuring shoes by the iconic designer Virgil Abloh.

Partnering with the production company Diktator, Joakim had the opportunity to push creative boundaries, merging bold artistic concepts with the worlds of fashion, art, and commerce. This project allowed for a great deal of creative freedom, resulting in a visually striking and unique campaign that highlighted Abloh’s iconic designs in a fresh, compelling way.

Special thanks go to the legendary production designer and creative visionary Mikael Varheliy for bringing Joakim on board and allowing him to help shape this remarkable project.

Music: Kamohelo Khoaripe (Off The Meds)