/ about the project
As the Art Director for IKEA’s international TV commercial, he had the privilege of collaborating with Ben Gorham and BYREDO on their handcrafted scented candle collection. Leading the art team, they created an authentic, immersive number of scenes reflecting the unique character of Swedish homes.
This project allowed him to shape a visual narrative that captured the warmth and charm of Swedish interiors. The collaboration with such visionary minds was incredibly inspiring, making this project a perfect blend of creativity and craftsmanship.
Special thanks to Mikael Varhelyi, Holocene Studios and PJADAD
/ CREDITS
Client:
IKEA: Hon som torkar tårar över telefonen
CREW:
Director of Photography: Tim Lorentzén
1AD: Mathias Skaarup Schmidt
Associate producer/2AD: Viktor Jörneryd
1st AC: Ruben Broman
2nd AC: Simon Bendroth
Gaffer: Ian Jonsson
Best Boy (Electrical): Stefan Wallman
Best Boy (Day Player): Michael Wahlberg
Key Grip: Dan Svan
Location Scout: Kiljan Eckerman
Sound Recordist: Baldur Meitil
Production Designer: Mikael Varhelyi
Art Director & Set Decorator: Joakim Asplund
Set Dresser/Picker: Lisa Berkert Wallard
Set Dresser: Jacob Mounir
Set Dresser: Linton Lundin
MUA/Costumer Supervisor: Sandra Haraldsen
Production Manager: Sophie Hahn
Post-production Supervisor: Mathias Skaarup Schmidt
Key PA: Samantha Tigard
PA: Jesper Lundqvist
PA: Ines Ibrahim
Editor: Leonard Rääf
Colorist: William Løkken
Darkroom Technician: Nina Boriri
Film lab: Focus Film Stockholm
Sound Designer: Nis Nørgaard
Composer: Park Musik
client team:
Client Producer: Atle Bye
Creative team: Petter Kukacka, Helene Fernström & Magnus Nord
Project leader: Monika Rolla
Copy: James Edwards
Stills Photographer: Erik Wåhlström
Stills Photographer & BTS: Noah Fernström
Interior Designer: Daniel Brolander
a Holocene Studios Production.
/ YEAR
2021
