For IKEA’s new speaker system launch, Joakim collaborated once again with Holocene Studios as the Art Director, bringing his distinct creative vision to the project.

Working alongside the brilliant Lisa Nordström, whose unique compositions infused the atmosphere with depth and emotion, and Jesper J. Spanning as Director of Photography, this project became an extraordinary blend of artistry and innovation.

Joakim’s role focused on crafting a visual narrative that mirrored the harmony between design and sound, integrating the speakers seamlessly into modern living spaces. Directed by Leonard Rääf and produced by Flook L. Nielsen and Mathias Skaarup Schmidt, the campaign highlighted the perfect fusion of creativity and technology, showcasing IKEA’s latest technological offering in a way that feels both authentic and captivating.

This collaboration exemplified the power of teamwork and vision, pushing the boundaries of visual storytelling while remaining true to IKEA's design ethos.